Privacy Policy
Effective Date: 6 August 2025
MatterFi Inc. (“MatterFi”, “we”, “us” or “our”), a corporation incorporated in Wyoming, USA (registered office: 30 N Gould St, Ste R, Sheridan, WY 82801, United States), operates the website https://americanfortress.io (the “Site”). We are committed to protecting your privacy and processing personal data transparently and in compliance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”), the California Consumer Privacy Act (“CCPA”), and other applicable laws.
AmericanFortress™ (“AmericanFortress”) is a brand owned and operated by MatterFi.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit the Site, subscribe to our newsletter, or purchase digital asset name services (the “Services”).
1. Scope
This Privacy Policy applies to personal data processed through the Site and related Services. Separate terms and conditions apply to the checkout, management, and sale of FortressNames™ via Stripe; however, the underlying data processing is referenced here for transparency.
2. What Personal Data We Collect
| Category | Data Elements | Source | Purpose | Legal Basis (GDPR) |
|---|---|---|---|---|
| Contact Data | Email address | Directly from you via newsletter sign‑up form | Provide newsletter and marketing communications | Consent (Art. 6 (1)(a)) |
| Transactional Data | Payment token, last 4 digits of card, billing country (processed by Stripe) | Stripe | Facilitate payments for FortressNames™ | Contract (Art. 6 (1)(b)) |
| Usage Data | IP address, browser type, device ID, referral URL, pages viewed, time spent | Automatic via cookies & similar tech (Google Analytics, Hotjar) | Site analytics, debugging, improvement | Consent (Art. 6 (1)(a)) |
| Marketing Engagement | Email open & click‑through metrics, campaign source | SmartLead | Optimise newsletter performance | Consent / Legitimate Interest (Art. 6 (1)(f)) |
Special Categories of Data. We do not intentionally collect sensitive personal data (e.g., health, biometrics).
3. How We Use Your Information
- Provide and maintain the Services (processing payments via Stripe, delivering purchased FortressNames™).
- Send newsletters and promotional content where you have opted‑in.
- Analyse and improve the Site via Google Analytics and Hotjar heat‑mapping.
- Detect and prevent fraudulent or malicious activity.
- Comply with legal obligations and respond to lawful requests.
4. Cookies & Similar Technologies
We use first‑ and third‑party cookies, web beacons, and pixels. Non‑essential cookies are set only after you have provided consent via our cookie banner.
4.1 Cookie Table (ready to paste)
| Category | Cookie Name(s) | Provider | Purpose | Expiration |
|---|---|---|---|---|
| Strictly Necessary | __stripe_mid, __stripe_sid, m | Stripe | Enable secure payment processing | 1 year / 30 min / 2 years |
| cookie_consent, cookie_settings | americanfortress.io | Stores your cookie preferences | 6 months | |
| Analytics | _ga, _gid, _gat | Google Analytics | Distinguish users / throttle request rate | 2 years / 24 h / 1 min |
| _hjSession_{siteID}, _hjAbsoluteSessionInProgress, _hjIncludedInSessionSample | Hotjar | Session telemetry & sampling | 30 min / 30 min / 2 min | |
| Marketing & Engagement | Cell | YouTube | Stores a unique ID to keep statistics of what videos a user has seen | Session |
| VISITOR_INFO1_LIVE | YouTube | Estimate bandwidth & optimise video delivery | 6 months | |
| IDE, test_cookie | Google Advertising | Deliver or retarget ads | 1 year / 15 min | |
| smartlead_uid, smartlead_session | SmartLead | Track newsletter campaign performance | 1 year / Session |
Note: Cookie names and lifespans may change as providers update their services. This table is reviewed at least annually.
5. Third‑Party Recipients)
| Service | Location of Processing | Safeguards |
|---|---|---|
| Stripe, Inc. (payments) | USA / Global | Standard Contractual Clauses (SCCs) & PCI‑DSS compliance |
| Google LLC – Google Analytics, YouTube | USA / Global | SCCs & IP anonymisation |
| Hotjar Ltd. | EU (Ireland) | GDPR‑ready, DPA in place |
| SmartLead AI, Inc. | USA | SCCs; marketing DPA |
We do not sell your personal data.
6. International Data Transfers
Where data is transferred outside the European Economic Area (“EEA”) or UK, we rely on SCCs approved by the European Commission, or other legally recognised mechanisms, to ensure adequate protection.
7. Data Retention
| Data Set | Retention Period |
|---|---|
| Newsletter subscription data | Until you unsubscribe + 30 days for suppression list |
| Payment records (via Stripe) | 7 years (tax & accounting) |
| Analytics records | 26 months (Google Analytics default) |
8. Security
We implement administrative, technical, and organisational measures, including HTTPS encryption, least‑privilege access controls, and regular penetration testing. No method of transmission over the Internet is entirely secure; however, we strive to use commercially acceptable means.
9. Your Rights (GDPR / UK GDPR)
You have the right to: * Access your personal data. * Rectify inaccurate data. * Erase data (‘right to be forgotten’). * Restrict or object to processing. * Data portability. * Withdraw consent at any time (this does not affect lawfulness prior to withdrawal). * Lodge a complaint with a supervisory authority (e.g., your local DPA or the Wyoming Attorney General).
To exercise any of these rights, contact us at privacy@matterfi.com.
10. Children’s Privacy
The Site is not directed to children under 16. We do not knowingly collect personal data from children. If we learn we have, we will delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy occasionally. The “Effective Date” at the top indicates when the latest version took effect. We will notify you of material changes via email or a Site notice.
12. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact:
MatterFi Inc.
Attn: Privacy Team
30 N Gould St, Ste R
Sheridan, WY 82801, USA
Email: privacy@matterfi.com
Tel: +1‑307‑555‑0120 (business hours MT)
© 2025 MatterFi Inc. All rights reserved.
